Ambulant Market Foods: Consumer Problem or Solution?

Obesity: problem, solution, or both?

Patent acquisition services: A market solution to a legal problem, or nuclear warfare?

We study the novel business models of patent acquisition services and assess their implications for intellectual property markets and patent litigation. Through qualitative case studies and descriptive analyses of patent and litigation data, we find that the most recent innovations in the area of defensive patent acquisition business models are indeed distinct from offensive models and from pra...

Designing market-oriented beta-glucan enriched functional foods through conjoint analysis: evidence of differing consumer preferences

New product development (NPD) has a significant role to play in the rapidly evolving food supply chain where firms wish to utilise innovative novel ingredients to meet consumers’ increased needs for healthier foods. It is a knowledge intensive process where the generation of new ideas and concepts requires detailed knowledge of both products and consumers. Beta-glucan, a novel soluble fibre, is...

Functional foods: consumer attitudes, perceptions, and behaviors in a growing market.

C B J From health reform to the First Lady’s Let’s Move initiative tackling childhood obesity to the release of he 2010 Dietary Guidelines for Amercans, nutrition and health are top isues among health professionals, policyakers, and consumers. Like never efore, food and nutrition practitioers, including registered dietitians nd dietetic technicians, registered, ave been identified as critical t...